A Message from my Mentor – Jomar Hilario

2 Oct


The Holy Grail: How to Outsource the Inbox and Never Check Email Again

18 Sep

Written by Tim Ferriss Topics: E-mail Detox, Low-Information Diet

What if you never had to check e-mail again?

If you could hire someone else to be spend countless hours in your inbox instead of you?

This isn’t pure fantasy. For the last 12 months, I’ve experimented with removing myself from the inbox entirely by training other people to behave like me. Not to imitate me, but to think like me.

Here’s the upshot: I get more than 1,000 e-mail a day from various accounts. Rather than spending 6-8 hours per day checking e-mail, which I used to do, I can skip reading e-mail altogether for days or even weeks at a time… all with 4-10 minutes a night…

Let me explain the basics, followed by tips and exact templates for outsourcing your own inbox:

1) I have multiple e-mail addresses for specific types of e-mail (blog readers vs. media vs. friends/family, etc.). tim@… is the default I give to new acquaintances, which goes to my assistant.

2) 99% of e-mail falls into predetermined categories of inquiries with set questions or responses (my “rules” document is at the bottom of this post — feel free to steal, adapt, and use). My assistant(s) checks and clears the inbox at 11am and 3pm PST.

3) For the 1% of e-mail that might require my input for next actions, I have a once-daily phone call of 4-10 minutes at 4pm PST with my assistant.

4) If I’m busy or traveling abroad, my assistant leaves the action items in numerical order on my voicemail, to which I can respond to in a bullet-point email. These days, I actually prefer the voicemail option and find that it forces my assistant to be more prepared and more concise.

Each night (or early the next morning), I’ll listen to my assistant’s voicemail via Skype and simultaneously write out the next actions (1. Bob: tell him that…. 2. Jose in Peru: ask him for… 3. Speaking in NC: confirm…., etc.) in a Skype chat or quick e-mail. How long does the new system take? 4-10 minutes instead of 6-8 hours of filtering and repetitive responses.

If you only have one e-mail account, I recommend using a desktop program like Outlook or Mail instead of a web-based program like Gmail for a simple reason: if you see new items in your inbox, you’ll check them. Like they say in AA: if you don’t want to slip, don’t go where it’s slippery. This is why I have a private personal account that I use for sending e-mail to my assistant and communicating with friends. It’s almost always empty.

E-mail is the last thing people let go of. Fortune 500 CEOs, bestselling authors, celebrities — I know dozens of top performers who delegate everything but e-mail, which they latch onto as something only they can do. “No one can check my e-mail for me” is the unquestioned assumption, or “I answer every email I receive” is the unquestioned bragging right that keeps them in front of a computer for 8-12 hours at a stretch. It’s not fun, and it keeps them from higher-impact or more rewarding activities.

Get over yourself. Checking e-mail isn’t some amazing skill that you alone possess.

In fact, checking email is like everything else: a process. How you evaluate and handle (delete vs. archive vs. forward vs. respond) e-mail is just a series of questions you ask yourself, whether consciously or subconsciously. I have a document called “Tim Ferriss Processing Rules,” to which my assistants add rules when I send them via e-mail with “ADD TO RULES” in the subject. Over the course of a week or two with a virtual assistant (VA), you will end up with an externalized set of rules that reflect how your brain processes email. It often shows you how haphazard your processing is. I’ve included my “rules” at the bottom of this post to save you some time.

A few tips:

1. Setting appointments and meetings takes a lot of time. Have you assistant set things up for you in Google Calendar. I use input my own items via my Palm Z22 or iCal, then use Spanning Sync and Missing Sync for Palm OS to sync everything. On my uberlight Sony VAIO, which I still use for travel, I use CompanionLink for Google Calendar. I suggest batching meetings or calls in one or two set days, with 15 minutes between appointments. Scattering them throughout the week at odd times just interrupts everything else.

2. If you jump in your assistant’s inbox and answer anything, BCC them (probably your own address) so they are aware that you handled it.

3. Expect small problems. Life is full of compromises, and it’s necessary to let small bad things happen if you want to get huge good things done. There is no escape. Prevent all problems and get nothing done, or accept an allowable level of small problems and focus on the big things. I highly recommend reading my short article on “The Art of Letting Bad Things Happen” before outsourcing your e-mail.

Ready to jump in and test the holy grail? Here are the steps:

1. Determine exactly which accounts you will use and how you want them to respond to (or just categorize or purge) email for you

2. Find a virtual assistant. See “The Personal Outsourcing Olympics: Bangalore Butler or American Assistant?” and “Extreme Personal Outsourcing” for tips and providers.

3. Test for reliability before skill-set. Have the top three candidates do something on tight deadline (24 hours) before hiring them and letting them in your inbox.

4. Use a probationary period of 2-4 weeks to test the waters and work out the problems. Again: there will be problems. It will take a good 3-8 weeks to get to real smooth sailing.

5. Design your ideal lifestyle and find something to do other than let your brain fester in the inbox. Fill the void.


[Note the Q&A format — some of the questions are my standard points
for VAs, some have been added by my assistant, who put together this




Login: XXXX

Google G-mail Account:


Username: XXX

Username: XXXX
Password: XXXX

Username: XXXX
Password: XXXX

Username: XXXX
Password: XXXX

Username: XXXX
Password: XXXX

Reader Only Resources:

http://fourhourworkweek.com/wms/members/members.php >> PASSWORD FOR READERS ONLY IS: XXXX

[I often have exec-level assistants manage 4-5 other "sub-VAs" who
handle certain repetitive tasks, often at half the exec VA's hourly
rate. The exec VA takes on an office manager or, in some cases,
COO-level function.]

– Download: www.alexa.com – Toolbar

– Learn Statistics, Rank for Business Prospect and JV Opportunities

– Deadlines are extremely important. Be Aware of them, and Be Punctual!

– If Tim says “Call me back”. CALL HIM BACK, do not send an e-mail. This is an important point; as Tim has lost thousands of dollars because someone e-mailed him instead of calling him and he does not always have e-mail access because he is traveling a lot.
[See this post to understand why I practice this inaccessibility regardless]

– Even if it is late in the evening, he is up late, if he does not want to answer his phone, he will not. But PLEASE call him back when he asks you to. He much prefers a phone call instead of an e-mail.

– Purchase and read “The Elements of Style” regarding proper grammar and punctuation. We are dealing with high-profile clients on Tim’s behalf and the proper writing techniques and message says a lot about his team.

– Become as familiar as you can with his book and his website as to answer questions accordingly.

Tim Ferriss
[maiing address]

Tim Cell (your use only): [private cell]
Number to give others: [Grand Central number]
Skype: XXXXX
Billing ADDRESS (Private)
[billing address]
QUESTION & ANSWER (Preferences):

(1) How do you feel about Joint Ventures?

I’m open to them, but my brand and respectability is #1. I will not do anything with anyone who comes off as deceptive or amateur. “Make millions while you sleep in our super-insane foreclosure program!” on the website disqualifies someone. I cannot be associated with anyone who might be seen as a liar or snake-oil salesman. Just ask yourself: if the CEO of a well-known company saw this, would he lose interest in speaking with me? If so, it won’t work.

For those who pass that criteria, what have they done already? I’m not looking for first-timers, generally, unless they have an excellent track record and reputation elsewhere.

(2) Do you focus solely on Profit Generating Tasks (I can explain further on the call)

No. I also look for prestige (Harvard, government, etc.), wide exposure, as well as building networks with people who have world-class skills in some area.

(3) How do you handle spam?

SpamArrest and Gmail. I have no problem with spam at this point.

(4) What is your optimal response rate? (i.e. respond to all e-mails no later than 48-72 hours after received)

Same day. I’m bringing you on to respond quickly.

(5) Do you respond to any e-mails?

Yes, plenty, but I’ll want you to filter them first, respond to all you can, then mark the ones I should look at with the label “TIM” in Gmail

[Note earlier in this article how I’m using now having VAs leave to-do’s via voicemail]

(6) Do you put in any events in your calendar?

Yes, but I expect I will move more and more to having you do it.

[I use a Palm Z22 without Internet connectivity to add events to my
calendar, which are then syched to iCal on my Mac with Missing Sync for
Palm OS. iCal is syched with Gmail calendar, which my assistant uses to
manage my calendar, with Spanning Sync. See links earlier in this

(7) Do we “manage” your items, or do you delegate? We are cool with both, but prefer to manage. :-)

I’ll try and give the list to you to take care of. I NEED confirmations that you received the task (“on it — will be done at Xpm” is enough) and like status updates on larger projects with milestones.

(8) Who is on your team?

Me, the publishing team, and some PR folk at this point. I might have you get involved with my other businesses later, but that’s it for now.

(9) Who do we have to collaborate with on a regular basis?

See above. 90% me, then possibly my publicist(s), tech support and web staff, and my book agent. More will come, I’m sure, but that’s it for now.

(10) Who calls the shots for you?

You can decide anything under $100. Use your judgment and report the decisions.

(11) Do you have ‘days’ off (as in no business appts.)?

Let’s shoot for no appointments on Fridays, but let’s play it by ear.

(12) Who has been handling your appts. up until now?

Me. I haven’t had any in-person meetings for close to four years. Things have changed with the book :)

(13) Explain to us your ‘optimal’ work week? (i.e. how long between phone calls, how many meetings per week, travel preferences, etc.)

-I go to bed late, so try and avoid calls before 10am PST when possible.

-Try and “cluster” phone calls and meetings so that I can bang them out at the same time, as opposed to having on at 10am, another at 1pm, and another at 4pm. Have them all in a row with 15-20 minutes in between whenever possible. I’d like to do phone calls before 1pm PST when possible (so 10am-1pm). Calls should be kept 15-30 minutes, always with a defined end time. If someone asks to “jump on the phone” with me, send them something like: “To make the best use of every one’s time, Tim likes to have a well-defined agenda with objectives for a call before jumping on the phone. Can you please send over some bullet points with what you’d like to cover and decide on the call?” Something like that.

(14) Do you like us to schedule personal items in with your business calendar? (i.e. order your mother flowers for mother’s day, etc.).


(15) What are ‘all’ the e-mail addresses we respond to for you?


(16) Do you like us to respond as ‘you’ or something like ‘client support for Timothy Ferriss’.

The latter, probably something like “Executive Assistant to Tim Ferriss” below your name — I’m open to suggestions.

(17) How many times a day do you want e-mail checked?

Twice should be fine to start. Let’s aim for minimum of at 11am and 3pm in your timezone.

(18) What are your working hours?

10am – 6pm PST, then often 11pm – 2am PST
[Before you cry, "What happened to the four-hour workweek?!", realize
that "work hours" here could be replaced with "active and
available-by-phone hours." I have lots of projects and do not preach
idleness. I am VERY active. More on this in the 6th comment on this

(19) Do you like using IM?

Not really, unless it’s a scheduled discussion. Just leave yourself logged in, and I’ll log in if I need something. [I tend to use Skype
chat these days, as I can then avoid a separate IM program]

(20) Do you prefer a phone call or an e-mail to answer a quick question?

PHONE CALL, absolutely. DO NOT email me for anything urgent. I really follow my own advice and don’t check email that often.

(21) What is your favourite colour?

Green like cedar leaves in July.

(22) Call at the end of every day (if) there is something that Tim needs to respond to in his e-mail.
(23) E-books: tell them they can download the e-book from www.powells.com
(24) If Tim says “Call me back”. CALL HIM BACK, do not send an e-mail. This is an important point; as Tim has lost thousands of dollars because someone e-mailed him instead of calling him and he does not always have e-mail access because he is travelling a lot.

(25) Even if it is late in the evening, he is up late, if he does not want to answer his phone, he will not. But PLEASE call him back when he asks you too. He much prefers a phone call instead of an e-mail.

(26) [removed]

(27) [removed]

(28) Label all e-mails from “Expert Click” for Tim. No need to respond or forward.

(29) All Linked-In E-mails can be archived or deleted as Tim receives notification of invites as soon as he logs into his Linked-In Account.

(30) For start-up Inquiries in the Health & Wellness Industry (or BrainQuicken Start-up Inquiries) please see the templates in G-mail titled: Congratulations and General Business Questions — Brain Quicken Templates

(31) For Language Inquiries, please see the templates in G-mail titled: Reader Question on Language Resources — Language Templates

(32) When Tim types ‘dictate’ in the e-mail response; this means that we can say to the recipient: As Tim is traveling at the moment and not able to personally respond to your e-mail, I mentioned your message while on the phone to him, and he asked me to dictate:

This makes the process easier as we do not have to change the context of the person responding.

[This is to avoid having an assistant convert my 1st-person “Please
tell him that I…” to 3rd-person “Tim says that he…” – providing
shorthand for “cut and paste” save hours of assistant time.]

(33) If someone email blasts a bunch of people and I am one of them, usually safe to ignore or delete. Read them carefully, of course, but if it says for example “a few influential people I know” or something like that then if someone can’t take the time to personalize for me, forget them. If Tim is CCd, of course, that’s a different story.

(34) Tim’s address is XXXX. THIS E-MAIL IS NOT TO BE DISTRIBUTED OR GIVEN TO ANYONE. If you want to copy Tim on an e-mail, please use the BCC field, so that it remains private.

(35) Mark anyone from St. Paul’s or Princeton for me to look at (TIM label). [Note: I’ve since had to modify this due to volume]

(36) If I decline someone and they persist, give them one more reply — “Tim appreciates the persistence, but he really can’t…” etc. — and then archive future requests. Use your judgment, of course, but that’s the general rule. Some people don’t know when persistent turns into plain irritating.

(37) Please also create a rule to respond with “scheduled” for all items I send to be put in the calendar (when they’re put in the calendar). [Missing calendar items can cause big problems, so this is a
check and balance to confirm]

(38) No need to follow up with someone after a call has taken place. Unless Tim instructs otherwise, or they request something from us.

(39) Send all Speaking Requests to XXXX and ensure that he confirms receipt. (However, also see items 42 & 48)

(40) Foreign language requests (i.e. purchasing rights, if the book is available in particular language, etc.) send to [the appropriate
person at my publisher].

(41) XXXX’s replacement at Random House is: XXXX

(42) Inquire with Tim first before booking any speaking gigs on a specific date, as he may be travelling.

(43) When booking appointments in the calendar, be sure to also ask which topics they would like to discuss, and put in the calendar description for Tim so he can prepare. Also be sure to ask for a back up phone number in case they are not able to reach Tim. [I almost always
have people call me unless I am abroad, as this is another safeguard
against missing appointments]

(44) Put initials in the subject line of calendar events so we know who [which virtual assistant] put the item in the calendar.

(45) Prepare inquiries for Tim before sending to him for his review. I.E. Get their Alexa ranking, possible dates of the event, a link to past events they have held, their budget, other confirmed speakers, etc. Then send this info to Tim for his review.

(46) Respond to PX Method Inquires with the following response:

Hi [name],

Thanks for your inquiry about the PX Method, however the PX method page is designed as just a template others can look at as a reference for testing their own product ideas.

We are not sure if or when Tim will offer the PX Method for sale, but there are no plans at this time. We appreciate your inquiry none-the-less. Thanks!

[I get quite a few emails from readers who do not see the disclaimer
on the PX Method mock-up page and thus attempt to order a product that
isn’t ready to ship]

(47) Download eFAX viewer to view Tim’s faxes. His fax number is: XXXX

(48) Event or Speaking Inquiries can be responded to as such:

Thanks for your e-mail and for your invitation to Tim. In looking at the event online, I see that the event is April Xth and Xth, 2008 in Portland, Oregon [for example]. Before I present this Tim, could you answer a few questions for me, so we can make a more informed decision?

– Would you like Tim to be at the entire event?
– How long would the keynote presentation be? Or would it be a Q & A Panel?
– Do you cover travel and accommodation along with a speaker’s fee?
– What is your budget for keynote presentations?
– Have any other speakers confirmed to present?

As soon as I hear back, I can speak with Tim about the possibilities of making this happen. Thanks again!



this email is: [ ] blogable [x] ask first [ ] private

Executive Assistant to Timothy Ferriss
Author: The 4-Hour Workweek (http://www.fourhourworkweek.com)
(Random House/Crown Publishing)
Bio and Fun:


How to effectively create video production

15 Sep



Thinking of creating a video production but don’t know where and how to start? Worry no more because we’ve got some cool options for you to choose from. Here’s the four quick and easy ways to create video production.

  1. Do it yourself method (DIY method). Use this method if you are in a learning curve.  To do this, you will need the following:
    1.  Good camera (Kodak ZI8 or Canon 60D recommended) that can record .mov and .mp4 format.
    2. External Microphone Jack to provide clearer sounds.
    3. Editing software, Sony  Vegas Studio HD for Windows, or Screenflow for Macintosh who does both screen  and video capture.
  2. Hire a Professional. If you have the budget and can afford to get a professional, then do so. This will help your job gets done quicker with great results. Look for a local professional where you live or run the business.
  3. Hire a Film Student. If you are on a budget but still looking for a professional result, then this method is for you. Go to film school and look for students specializing in video production. Result may not be as great as you would expect though.
  4. Outsource your video production to other countries. This method is very affordable and provides great results. You can check on countries like Philippines, Thailand, Ukraine or India. Though you will face some challenges like how to send the large files. Some sends the sd card or dvd copy thru courier. Other’s save it in a server.


You pick the best options you think you can manage for yourself. Explore.



How to Use Bitly Analytics to Know How Many Visited Your Website

15 Sep



Did you ever wonder how many visited your site?


And do you want to know where they came from?


These questions makes a lot of sense if you want to know how effective your marketing is. A simple analytics can make a difference.

If you know your marketing campaign is effective, you will leverage on it, right?

If you know nobody visited it, it means you have to work a little harder.

Bitly can make your life easier and gives you more well informed decision.

Let’s start to know the details. Here’s a tutorial I created regarding Bitly Analytics.


How can you set up Paypal Button to accept payments in WordPress Premise 2.0

8 Sep

Nowadays, convenience is the next best thing. When it comes to getting paid, we don’t want to be limited with banking hours so we could get our money.  We also don’t want to get stuck when we need to purchase our supplies. With the convenience of paying online, Paypal has set it’s foot in this field.

Now let’s maximize the use of it. Securely and efficiently. Let’s put this together, read on my tutorials,apply in your website, and run your business 24/7.

How can you attract more customers in Social Media using GroSocial

8 Sep

You want these customers, talking about your products and services. That would bring you more sales! But it’s not always the word of mouth that would help you. You need extra edge when promoting. You need online visibility.  You need to be on top above else. You want to be trending.

How to do it? Let’s learn from this tutorial I created just for you!

How to create membership site using Premise 2 in WordPress

1 Sep


Membership site creates a dependable income stream. For obvious reason – your cash flow is more consistent – but also because the reliable income lets you invest serious time and energy in your customers, because you are well rewarded on an ongoing basis for doing so.

Using membership site, you attract different types of customers. The non-paying customer (of which a potential customer) and the paying customer (not just because he paid but could also be your word of mouth marketer). You can also build good and lasting relationship with these members and stay linked together. You’ll find it easy to reach them rather than letting them walk in and go after buying or looking at your product.

Let’s find out how to create a membership site now!

Learn with me!

How to Use MadMimi to Boost Your Email Marketing (email catcher . mass sending of emails . emails with image)

30 Aug

ImageHere comes another powerful tool for you! Your business exposure won’t be enough without email marketing. 

What is email marketing? According to Wikipedia, Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

But we know there are limitations when doing this. One, whom are you sending emails? Two, how can you have those emails from potential customers? Three, how do you send them emails without getting them bored? Now worry no more! I have studied this for you. Thanks to my mentor, Jomar Hilario. 

Here’s the complete guide for you. 

Keep learning! 

How to Finish what you have Started

23 Aug

Days when I can’t start anything

These are the days when I can’t pull myself to start and finish a single tutorial. Holidays play a vital role, not to push me but to lay my back and do nothing. Then when it’s past the holiday, I cram to the office and face tons of workload. Now leaving me no time to do my tutorials. It is normal for every student to do this. And I consider myself one. But at the end of the day, I have to graduate, not just finish the course but finish with flying colors. How can I do that on times like this?


Well, struggling times do pass. This too shall pass. But how to build yourself again? Get up, find some time and do it! You have no choice. Or meantime, when you can’t do the hardwork, learn other stuffs, attend seminars, read a lot, try to see what others are doing. Then find the idea you can use to get to your own again.

This is called recharging yourself. Getting you ready for another bunch of load. And when you say you are ready, then you can find yourself once again. This time, more ideas in mind. All the more you will have good output.

While I’m writing this, I am getting ready not for the hard work but for more learning. Will be attending a seminar. And I will surely get the most of it. Absorb it and live with it.

©2012New Boomer VA | https://newboomerva.wordpress.com

Good to Know about Facebook Pages Terms

16 Aug
Date of Last Revision: February 29, 2012
Facebook Pages Terms
The following terms, as well as our Data Use Policy and Statement of Rights and Responsibilities, apply to all Pages on Facebook. Additionally, all content on Pages must comply with our Community Standards.
I.    General
A.    Only authorized representatives may administer a Page for a brand, entity (place or organization), or public figure.
B.    Any user may create a Page to express support for or interest in a brand, entity (place or organization), or public figure, provided that it is not likely to be confused with an official Page or violate someone’s rights.
C.    Content posted to a Page is public and viewable by everyone who can see the Page.
D.    You are required to restrict access to Pages (through our gating functionality) as necessary to comply with applicable laws and Facebook policies, including our Advertising Guidelines and Community Standards.
E.    You may not establish terms for your Page that conflict with our Statement of Rights and ResponsibilitiesData Use Policy or these terms.
II.    Page Management
A.    Page Names and Facebook Web Addresses
Page names and Facebook Web Addresses must accurately reflect Page content. We may remove administrative rights or require you to change the Page name and Facebook Web Address for any Page that fails to meet this requirement.
Page names must:
i.    not consist solely of generic terms (e.g., “beer” or “pizza”);
ii.    use proper, grammatically correct capitalization and may not include all capitals, except for acronyms;
iii.    not include character symbols, such as excessive punctuation and trademark designations; and
iv.    not include superfluous descriptions or unnecessary qualifiers.
B.    Name Changes and Migrations
We will only process name changes and migrations that do not result in a misleading or unintended connection. For example, we will allow local to global migrations, such as “Facebook France” to “Facebook”, but will not allow global to local migrations, or location to location migrations, such as “Facebook France” to “Facebook Russia”. Additionally, you may not request a name change or migration that would result in re-categorizing a product Page to a brand Page, a generic or opinion Page to a brand Page, or a Group to a Page. All migrations are at our discretion and are final.
C.    Collection of Data
If you collect content and information directly from users, you will make it clear that you (and not Facebook) are collecting it, and you will provide notice about and obtain user consent for your use of the content and information that you collect. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions to reuse their content and information.
You will not collect users’ content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our permission.
Any data you obtain from us must comply with Section II of our Facebook Platform Policies.
III.    Page Features
A.    Advertising on Pages
Ads and commercial content (including Page post content) are subject to the Advertising Guidelines.
Third-party advertisements on Pages are prohibited.
B.    Cover
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iii.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
iv.    calls to action, such as “Get it now” or “Tell your friends.”
C.    Applications on Pages
Apps on your Page must comply with the Facebook Platform Policies.
D.    Offers
Facebook may not be a suitable place for every type of offer, and you are solely responsible for determining if Facebook is the appropriate forum for your offer. If you create an offer using Facebook’s offer creation tool, the following policies apply:
i.    You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers marketed to minors) and if you are not certain that your offer complies with applicable law, consult with an expert.
ii.    If there are any restrictions on your offer (such as expiration date or limitations on redemption), you must disclose those restrictions to users in the terms and conditions section of the offer.
iii.    You are solely responsible for improper redemption, fraud or other issues that arise from the distribution and/or redemption of your offer.
iv.    If your offer may be redeemed at a merchant not operated by you, it is your sole responsibility to communicate with the participating merchant.
v.    You must not use Facebook’s offer creator to offer the equivalent of a gift card, gift certificate or stored value card.
E.    Promotions
If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.
i.    Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
ii.    Promotions on Facebook must include the following:
a.    A complete release of Facebook by each entrant or participant.
b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
iv.    You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
v.    You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
vi.    You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
vii.    Definitions:
a.    By “administration” we mean the operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.
b.    By “communication” we mean promoting, advertising or referencing a promotion in any way on Facebook, e.g., in ads, on a Page, or in a Wall post.
We reserve the right to reject or remove Pages for any reason. These terms are subject to change at any time.
Source: Facebook